Some of the top Google Analytics Alternatives for African Businesses include Deepbux, Matomo, Woopra, GoSquared, and Wide Angle. While Google Analytics is a popular choice for website and app analytics, as an African business, it’s essential to consider alternatives that cater specifically to the unique needs and challenges faced by African businesses.
Google Analytics, while a powerful tool, has limitations that can affect its suitability for African businesses. Firstly, it often falls short of comprehensively capturing the variety of the African market. The region's diverse demographics, languages, and cultural differences require analytics tools that can provide localized insights.
Additionally, data privacy and compliance with regional regulations are paramount, given the evolving legal landscape in Africa. African businesses need alternatives that can safeguard sensitive customer information while still delivering valuable data. Therefore, finding analytics tools that align with our region's unique demographics and business environment is crucial for making data-driven decisions that resonate with the African market, providing success and sustainable growth.
So, in this article, we will introduce to you the top 20 Google analytics alternatives that are well-suited for the African market. We will look into their features, pricing, and possibly their benefits and limitations. This will help you when you're deliberating on the analytics tool to use for your African business. So, sit tight and take this all in.
Google Analytics is a web analytics service that tracks and reports website traffic. It is one of the most popular web analytics services in the world, used by millions of websites. Google Analytics is popular because it is free, easy to use, and offers a wide range of features.
However, there are several challenges that African businesses face when using Google Analytics. One of those challenges is data costs. Data costs can be high in some African countries. This can discourage businesses from using Google Analytics, which can track a lot of data.
Using a Google Analytics alternative that is in line with what most African businesses these days look for can save you a lot of stress. These benefits include:
Here is a list of the 20 Google Analytics alternatives we recommend for African businesses like yours:
Deepbux is a user-friendly web analytics and engagement tool created to assist website owners in improving their conversion rates. This is achieved through a thorough process of tracking, analyzing, and engaging with site visitors.
By utilizing visitor session tracking, heatmap generation, and session recording, Deepbux empowers website owners to gain a comprehensive understanding of visitor interactions with their site. This valuable information is then used to enhance the overall user experience, increasing the likelihood of turning visitors into customers. Additionally,
Deepbux offers the ability to actively engage with visitors using notification widgets. These widgets serve as effective tools for promoting products or services, providing enticing discounts, or collecting valuable feedback.
Here is a breakdown of Deepbux’s features:
Deepbux offers a free plan that allows you to connect to one website, track visitor events, and create up to five active notifications. It also includes 10 session replays per month, unlimited data collection for website heatmaps, and 24/7 customer support.
If you need more features, you can upgrade to the Starter Plan for $29 per month. This plan allows you to connect 10 websites, track unlimited visitor events, and create up to 50 active notifications. It also includes 1,000 session replays per month, 20 website heatmaps, and event and goal tracking.
For businesses with even higher needs, there is the Growth Plan for $99 per month. This plan allows you to connect to 20 websites, track unlimited visitor events, and create up to 100 active notifications. It also includes 5,000 session replays per month, 30 website heatmaps, and event and goal tracking.
Finally, for businesses with extensive analytics needs, there is the Ultimate Plan for $249 per month. This plan allows you to connect 100 websites, track unlimited visitor events, and create up to 300 active notifications. It also includes unlimited session replays, unlimited website heatmaps, and event and goal tracking.
Matomo—which was formerly known as Piwik—is an open-source and self-hosted web analytics platform that provides businesses with comprehensive insights into their website traffic and user behavior. It offers a wide range of features, including:
Matomo is available in a free self-hosted version as well as paid cloud-hosted plans. The free version is limited to 500,000 actions per month, while the paid plans start at $29 per month after 21 21-day free trials for 500,000 actions for up to 30 websites.
Woopra is a real-time customer analytics platform that provides businesses with insights into their customer behavior across multiple channels, including websites, mobile apps, and email. It offers a wide range of features, including:
Woopra offers a variety of pricing plans, starting with a free plan that includes basic features and limited data storage. Paid plans start at $349 per month and offer more features and data storage.
GoSquared is a comprehensive analytics and engagement platform that provides businesses with insights into their website traffic, user behavior, and marketing performance. It offers a wide range of features, including:
GoSquared offers a variety of pricing plans, starting with a free plan that includes basic features and limited data storage. Paid plans start at $9 for the web analytics package only and $29 for live chat for the sales package, per month, and offer more features and data storage.
Wide Angle is a privacy-friendly and GDPR-compliant web analytics platform that provides businesses with insights into their website traffic and user behavior. It offers a wide range of features, including:
Wide Angle offers a variety of pricing plans, starting with a free trial of 14 days. Paid plans start at $9 per month.
Mixpanel is a product analytics platform that helps businesses understand how users interact with their products. It offers a wide range of features, including:
Mixpanel offers a variety of pricing plans, starting with a free plan that includes basic features and limited data storage. Paid plans start at $25 per month and offer more features and data storage.
Heap is an event-based analytics platform that provides businesses with insights into user behavior without requiring any coding or configuration. It automatically captures all user interactions on a website or app, allowing businesses to track and analyze user behavior without having to define events upfront.
Heap offers a number of features, which include:
Heap offers a variety of pricing plans, starting with a free plan that includes basic features and limited data storage. Paid plans start at $1,000 per month and offer more features and data storage.
StatCounter is a web analytics platform that provides businesses with insights into their website traffic and user behavior. It offers a wide range of features, including:
StatCounter offers a variety of pricing plans, starting with a free plan that includes basic features and limited data storage. Paid plans start at $9 per month.
Publytics is a comprehensive web analytics platform that provides businesses with insights into their website traffic, user behavior, and marketing performance. It offers a wide range of features, including:
Publytics offers a free plan and a free trial of up to 14 days. Paid plans start at $5.26 for 10,000 views and up to $146.12 for 10 million views.
Open Web Analytics (OWA) is a free and open-source web analytics platform that provides website owners with insights into their website traffic, user behavior, and marketing performance. It is a self-hosted platform, meaning that you install it on your server, giving you complete control over your data. Some of the features of OWA include:
Open Web Analytics is free and open-source software, so there is no cost to using it. However, you will need to have your own server to host the software.
Clicky is a privacy-conscious web analytics tool that combines user-friendly navigation with metrics similar to Google Analytics. What sets Clicky apart is its server analytics tool vibe, offering a streamlined and fast-loading interface with minimal graphics.
The features of Clicky include:
In addition, Clicky offers a developer API and white-labeling options, allowing you to customize the tool’s appearance to align with your brand.
Clicky’s hosted service starts at just $49 per month, and they also provide a free tier for those who want to explore it with limited features.
Countly is an open-source product analytics and innovation solution that empowers businesses to gain deep insights into user behavior, product performance, and customer engagement. It offers a comprehensive suite of features, including:
Countly offers a free trial on all payment plans. Professional and business model plans are $69 and $189 per month, respectively.
Kissmetrics provides analytics services tailored for e-commerce and SaaS websites. Specifically, Kissmetrics for SaaS delivers valuable insights into the content and features driving conversions, transforming trial users into paying customers, and minimizing customer attrition.
The tool identifies the factors influencing conversions and customer retention, allowing you to fine-tune your website elements accordingly. Furthermore, it offers the convenience of optimizing checkout processes and seamless integration with Shopify.
The pricing structure for Kissmetrics SaaS comprises three tiers: Silver at $299 per month, Gold at $499 per month, and Platinum with annual billing.
ContentSquare is a leading digital experience analytics platform that provides businesses with in-depth insights into user behavior, enabling them to optimize their websites and applications for improved conversion rates and customer satisfaction.
The key features of ContentSquare include:
ContentSquare offers customized pricing plans tailored to the specific needs of each business. Contact their sales team for a personalized quote.
Crazy Egg serves as a website analytics tool that monitors visitor interactions by tracking clicks and scrolling depth. Additionally, it furnishes fundamental analytics data, indicating frequently visited pages and the sources of your visitors.
Crazy Egg is a valuable resource for enhancing your website's performance in two main aspects:
The key features of Crazy Egg include:
Pricing for Crazy Egg spans various plans, including a free trial. Paid options start at $29 per month, offering expanded features and limits.
Smartlook is a user behavior analytics platform that provides businesses with insights into how users interact with their websites and mobile apps. It captures user interactions, including mouse movements, clicks, scrolls, and form submissions, and provides tools for analyzing this data to identify usability issues and improve the user experience.
The key features of Smartlook include:
Pricing:
Smartlook offers a variety of pricing plans to suit different business needs. It has a free plan that you can use to track up to 1,500 sessions and 10 heatmaps per month. The paid plan starts at $55/month with the added amount of features.
Pros:
Cons:
Mouseflow is a comprehensive user behavior analytics platform that empowers businesses to gain in-depth insights into how visitors interact with their websites and applications. It provides a suite of tools for tracking, analyzing, and visualizing user behavior, enabling businesses to identify areas for improvement, optimize the user experience, and boost conversion rates.
The key features of Mouseflow include:
Mouseflow offers a range of pricing plans to suit different business needs, starting with a free plan for basic usage and scaling up to enterprise-level plans for high-traffic websites. Paid plans start at $31 per month.
Lucky Orange is a comprehensive website analytics and optimization platform that empowers businesses to understand and enhance the user experience, drive conversions, and boost sales. It provides a suite of tools for tracking visitor behavior, identifying pain points, and implementing data-driven strategies to improve website performance.
The features of Lucky Orange include:
Lucky Orange offers a 7-day free trial and a $79/month paid plan for comprehensive analytics and advanced features.
Pros:
Fomo is a social-proof marketing platform that helps businesses increase conversions and sales by leveraging the power of social proof. It does this by displaying real-time notifications of recent customer activity, such as purchases, signups, or positive reviews. These notifications create a sense of urgency and excitement, encouraging visitors to take action.
The key features of Fomo include:
Fomo offers a range of pricing plans to suit different business needs, starting from a free plan with limited features to starter plans of $25/month with more advanced capabilities.
Leadfeeder is a B2B lead generation tool that helps businesses identify and track website visitors and convert them into qualified leads. It integrates with Google Analytics to provide insights into website traffic and visitor behavior, allowing businesses to target and nurture potential customers.
The key features of LeadFeeder include:
Leadfeeder offers a free plan and three paid plans:
Each paid plan offers a 14-day free trial.
The African market is diverse and vibrant, with various cultural, linguistic, and economic differences. Standard analytics tools often fail to capture the variety of this complexity. Deepbux, on the other hand, is designed to align with regional demographics and business environments, providing valuable insights tailored to your specific audience.
While Google Analytics is a popular choice worldwide, it may not always cater to the unique needs and challenges faced by African businesses. Here's why you should explore alternatives like Deepbux:
So, if you're an African business aiming for growth and success, don't hesitate to explore Deepbux. Make data-driven decisions that resonate with your audience, comply with local regulations, and actively engage with your visitors.
Take the first step today. Click here to explore Deepbux and supercharge your analytics for the African market. Your growth story begins here.
Thank you for reading this piece. Let us know what you think in the comments. Until next time!
Here are some of the questions that have propped up a number of times from our customers.
Deepbux is a website visitor analytics and engagement tool. Deepbux aims to help website owners increase their website conversion rate by helping them track, analyze and engage with their website visitors.
Increasing your website conversion rate by 1% can double your website revenue. Deepbux aims to help increase your website conversion rate so you can increase your revenue without increasing your cost.
Deepbux uses a simple website pixel to track , analyze and share notification widgets with your website visitors. With Deepbux, you can track visitor sessions, create heatmaps, record visitor sessions to see what they do on your website and finally engage with your website visitors actively using our notification widgets.
Deepbux has 3 major plans, Starter plan at $29 per month, Growth Plan at $$69 per month and finally an Ultimate plan at $99 per month.
Instead of a default free trial plan, we offer a Completely Free forever plan for all our users. However, if you intend to get more features before committing to a plan, reach out to us team@deepbux.xyz and we will set you up with a 30-day Free trial.
We accept Card Payment methods authenticated and processed via Stripe.
To get a customized plan, contact us at tayo@deepbux.xyz with Subject line: Custom Plan Request.
To book a demo of Deepbux, contact us at tayo@deepbux.xyz with Subject line: Deepbux Demo Request
No you cannot resell Deepbux features as an Agency. You can however onboard your agency clients to Deepbux as team members. If you need more website capacity, reach out to us at tayo@deepbux.xyz to get a customized plan for your agency.