9 Best Expert-Pick Pop-Up Builder Software to Increase Your Website Conversion Rate in 2024

The 9 best expert-pick pop-up builder software to increase your website conversion rate in 2024 include Deepbux, OptinMonster, Privy, Poptin, Wisepops, Getresponse, Unbounce, Pop-Maker, and Hello Bar.

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When it comes to increasing website conversion rates, pop-up builders can be an invaluable tool. These software options are designed to help you create eye-catching and effective pop-ups that can capture the attention of your website visitors and ultimately drive more conversions. In 2024, there are numerous pop-up builder software options available, each with its unique features and benefits. 

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To help you navigate the array of options of pop-up builder tools, we've compiled a list of the 9 best expert-pick pop-up builder software to consider for increasing your website conversion rate. Stay with us.

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The 9 best pop-up builder software (+ features, pros and cons, and pricing options)

We have ransacked the internet to bring you the best choices for your website. The best pop-up builder for your website conversion is present and in one of our nine picks. We have listed their individual features, their prices—free plan and pricing plans, and their pros and cons.

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Deepbux

Deepbux is a web analytics tool combined with a pop-up builder, that aims to help businesses understand their website traffic, user behavior, and optimize conversions through targeted pop-up notification. Here's an in-depth breakdown of its features, pros, and cons:

Features:

It's key features are for Web Analytics, which includes:

1. Traffic tracking: Monitoring website visits, unique visitors, page views, bounce rates, and other key metrics.
2. Heatmaps: Visualizing user clicks, scrolls, and attention areas to understand user engagement.
3. Session recordings: Replaying individual user sessions to identify pain points and optimize user experience.
4. Conversion tracking: Tracking conversions (e.g., signups, purchases) and measure campaign effectiveness.
5. Funnel analysis: Analyzing user flow through website funnels to identify and address drop-off points.
6. A/B testing: Test different website elements (e.g., headlines, CTAs) to see what drives better results.

As one of the best pop-up builders, it has:

1. Drag-and-drop interface:, where you can easily create and customize pop-ups without coding knowledge.
2. Pre-designed templates, where you can choose from various templates for different goals (e.g., lead capture, promotions).
3. Targeting options to show pop-ups to specific visitors based on behavior, demographics, or page visits.
4. Triggers to set pop-ups to appear on exit-intent, time spent on page, scroll depth, or specific actions.
5. A/B testing to test different pop-up variations to optimize conversion rates.
6. Integrations to help connect Deepbux with email marketing tools, CRMs, and other platforms.

Pricing

Deepbux offers three major payment plans, the Starter plan which goes for $29 per month, the Growth Plan going for $$99 per month and then the Ultimate plan going at $249 per month. For a freemium offer, they don't have the usual free trial plan, but offer a completely free access plan for a lifetime for all our users. However, if you need more features than available on the free plan, you can check out the paid plans for the plan that fits what you're looking for. 

Pros

• All-in-one solution: Combines web analytics and pop-up builder for convenience and data-driven pop-up creation.
• User-friendly interface: Easy to use, even for non-technical users.
• Visual insights: Heatmaps and session recordings provide valuable insights into user behavior.
• Targeting options: Reach specific audiences with relevant pop-ups for higher conversion potential.
• A/B testing: Optimize pop-ups and website elements for continuous improvement.
• Free plan: Offers a limited free plan to test basic features.

Cons

• Limited features in free plan: The free plan has restricted features compared to paid plans.

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OptinMonster

OptinMonster is a powerful lead generation and conversion optimization tool designed to help website owners convert more visitors into subscribers or customers. It is a versatile platform that offers a wide range of features to create and display targeted campaigns such as popups, slide-ins, floating bars, and more. 

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Features

1. Drag and Drop Builder: OptinMonster provides a user-friendly drag and drop builder that allows users to create stunning opt-in forms without any coding knowledge. This makes it easy to customize the design, layout, and content of the forms to match the branding and style of the website.
2. Targeted Campaigns: With OptinMonster, users can create highly targeted campaigns based on user behavior, demographics, and other parameters. This enables personalized messaging to specific segments of the audience, increasing the likelihood of conversion.
3. Exit-Intent Technology: One of the standout features of OptinMonster is its exit-intent technology, which tracks user behavior and displays a targeted campaign at the precise moment when a visitor is about to leave the website. This can significantly reduce bounce rates and increase conversions.
4. A/B Testing: The platform offers robust A/B testing functionality, allowing users to test different designs, content, and triggers to identify the most effective variations for maximum impact.
5. Analytics and Insights: OptinMonster provides comprehensive analytics and insights to track the performance of campaigns, including conversion rates, click-through rates, and other important metrics. This data allows users to make informed decisions and optimize their strategies for better results.

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Pricing

OptinMonster offers four pricing plans with a variety of features, including Basic, Plus, Pro, and Growth, ranging from $14 to $80 per month billed annually.

Pros

• OptinMonster offers a variety of campaign types, ensuring that users can choose the most effective format for their specific goals and audience.
• It seamlessly integrates with popular email marketing services, CMS platforms, and e-commerce tools, allowing for easy synchronization of data and workflows.
• The platform provides advanced targeting options that enable users to deliver the right message to the right audience, leading to higher engagement and conversions.

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Cons

• Some users may find the pricing of OptinMonster to be relatively high compared to other similar tools, particularly for smaller businesses or individual website owners.
• While the user interface is intuitive, some users may find the initial learning curve a bit steep, especially when using more advanced features and functionalities.

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Privy

Privy is a cloud-based platform designed specifically for ecommerce businesses to boost sales and grow their email lists. It combines several features into one suite, offering:

Features

• Email design and sending: Create visually appealing and automated email campaigns for various goals (e.g., welcome series, abandoned cart triggers, product promotions).
• Send SMS campaigns: Reach customers directly on their mobile devices with timely promotions, special offers, or abandoned cart reminders.
• Analytics and reporting: Track email performance metrics like open rates, click-through rates, and conversions.

• Drag-and-drop editor: Create visually appealing and customizable pop-ups without coding knowledge.
• Pre-designed templates: Choose from various templates for different goals (e.g., lead capture, discount offers, exit-intent triggers).
• Advanced targeting options: Show pop-ups to specific visitors based on behavior, demographics, or page visits.
• A/B testing: Test different pop-up variations to optimize conversion rates.

• Landing page builder: Create high-converting landing pages to capture leads or promote specific offers.
• Integrations: Connect Privy with various ecommerce platforms, email marketing tools, and analytics platforms.

Pricing

Privy provides three pricing plans for small to large businesses, starting from the free plan and advancing to the paid plans ranging from $13 to $399 per month billed annually.

Pros

• It combines email marketing, SMS marketing, pop-up builder, and other features for a centralized approach.
• Its user-friendly interface makes it accessible even for non-technical users.
• It offers various tools to tackle different aspects of ecommerce marketing.
• It connects seamlessly with other popular tools for streamlined workflows.

Cons

• The free plan has restricted features and limited email sends.
• Paid plans can be expensive for small businesses with limited budget.
• Compared to dedicated email marketing tools, reporting could be more in-depth.
• Some users might prefer separate tools for pop-ups and other marketing aspects.

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Poptin

Poptin is a website pop-up builder and email capture tool designed to help businesses engage visitors, collect leads, and boost conversions. It's known for its user-friendly interface, diverse features, and affordable pricing plans. Here's a breakdown of its key offerings, advantages, and potential drawbacks:

Features:

• Drag-and-drop editor: Easily create various pop-up types like lightboxes, slide-ins, banners, and notification bars without coding knowledge.
• Pre-designed templates: Choose from a library of templates for different goals (e.g., lead capture, product promotion, announcement).
• Advanced targeting options: Show pop-ups to specific visitors based on behavior (e.g., scrolling depth, exit-intent), demographics, or page visits.
• Triggers: Set pop-ups to appear based on user actions, time spent on page, or scroll depth.
• A/B testing: Test different pop-up designs, messaging, and CTAs to optimize conversion rates.
• Analytics and reporting: Track pop-up performance metrics like conversion rates, click-through rates, and visitor engagement.
• Integrations: Connect Poptin with popular email marketing tools, CRMs, and analytics platforms.
• Multiple pricing plans: Choose a plan that fits your needs and budget, with a free plan offering basic features.

Pricing

Poptin's pricing plans include Free, Essential, Pro, and Agency, ranging from $19 to $149 per month billed annually, with a variety of features tailored to different business requirements.

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Pros

• It has an intuitive interface makes pop-up creation accessible even for beginners.
• It caters to diverse campaign goals and visitor engagement strategies.
• It can reach specific audience segments for increased relevance and conversion potential.
• It can optimize pop-ups for better performance through data-driven insights.
• It offers free and paid plans, making it suitable for businesses of all sizes.
• It can connect with widely used tools for streamlined workflows.

Cons

• While helpful for testing, the free plan might not be enough for serious campaigns.
• Compared to some high-end builders, customization options might feel restricted.

Wisepops

Wisepops is a popular pop-up builder software designed to help businesses capture leads, promote offers, and increase website conversions through user-friendly pop-ups. Here's an overview of its features, pros, and cons:

Features

• Drag-and-drop editor: Create visually appealing pop-ups without coding knowledge.
• Available templates: Choose from various templates for different goals and industries.
• A/B testing: Test different pop-up variations to optimize performance.
• Analytics and reporting: Track pop-up performance metrics like conversion rates, click-through rates, and impressions.
• Integrations: Connect with popular email marketing tools, CRMs, analytics platforms, and more.
• Customizable design: Adjust colors, fonts, animations, and branding to match your website.
• Mobile-friendly pop-ups: Ensure optimal display and user experience across all devices.
• Sticky bars: Create persistent elements like announcement bars or contact information banners.
• GDPR compliance: Built-in features to comply with data privacy regulations like GDPR.

Pricing

Wisepops offers three pricing plans, including Standard, Pro, and Enterprise, ranging from $49 to $499 per month billed annually, covering various features for e-commerce and enterprise clients.

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Pros

• It offers various pop-up types, targeting options, and customization options.
• It has multiple plans with flexible pricing based on features and usage.
• It can optimize pop-ups for better performance and conversions.
• It ensures good user experience across devices.

Cons

• Free plan has restrictions on features and pop-up displays.
• Some advanced features require higher plans. Features like exit-intent triggers and A/B testing might not be available in all plans.
• It might offer less variety compared to some other pop-up builders.

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Getresponse

GetResponse is a popular all-in-one marketing platform offering a variety of tools for email marketing, landing pages, webinars, automation, and e-commerce. Here's an in-depth breakdown of its features, pros, and cons:

Features

• Drag-and-drop editor: Build forms and popups. from scratch or from a template
• Various template formats: Engage visitors using. bars, lightboxes, or banners.
• Simple embedding: Copy and add one code to your website and oversee your popups and forms

Pricing

GetResponse provides four pricing plans, including Basic, Plus, Professional, and Max, ranging from $15 to $99 per month billed annually, offering a comprehensive set of marketing tools for businesses of all sizes.

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Pros

• It offers a wide range of marketing tools in one place.
• It covers various marketing needs from email marketing to webinars and e-commerce.
• It offers a limited free plan to test the platform.

Cons

1. The free plan has restricted features compared to paid plans.
2. Paid plans can be expensive for small businesses, especially for advanced features.
3. Templates offer good starting points, but advanced customization might be limited.
4. User reviews mention uneven customer support experiences.

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Unbounce

Unbounce is a cloud-based platform primarily known for its landing page builder, but it also offers additional features like pop-ups and sticky bars. It helps businesses of all sizes create high-converting landing pages without requiring coding knowledge.

Features

• Drag-and-drop builder: Easy-to-use interface for creating landing pages from scratch or using pre-designed templates.
• Smart Builder: Powered by AI, helps build high-converting landing pages in minutes with features like automatic content suggestions and A/B testing.
• Conversion Intelligence: Provides data-driven insights to optimize your landing pages for better performance.
• Smart Traffic: AI-powered tool that directs visitors to the landing page most likely to convert them.
• Smart Copy: AI-powered tool that helps you write high-converting copy for your landing pages.
• A/B testing: Test different versions of your landing pages to see which one performs better.
• Pop-ups & Sticky Bars: Create targeted pop-ups and sticky bars to capture leads and promote special offers.
• Integrations: Integrates with various marketing tools and platforms like email marketing, CRMs, and analytics.

Pricing

Unbounce offers three pricing plans, including Essential, Premium, and Enterprise, ranging from $80 to $300 per month billed annually, catering to the needs of marketers and agencies with various features.

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Pros

• Easy to use, even for beginners.
• Smart Builder, Smart Traffic, and Smart Copy provide valuable data-driven insights.
• Allows you to test different variations of your landing pages to optimize performance.
• Offers a wide range of pre-designed templates for different industries and goals.

Cons

• Can be expensive compared to some other landing page builders, especially for smaller businesses.
• While templates are available, extensive customization might require code.
• Pop-ups and Sticky Bars require separate subscriptions, adding to the cost.
• It is not as comprehensive as some all-in-one marketing platforms.

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Pop-up Maker

Popup Maker is a popular plugin for WordPress websites specifically designed to create and manage pop-ups. It caters to various goals, ranging from lead generation and email acquisition to promoting offers and announcements. Here's an in-depth look at its features, pros, and cons:

Features

• Variety of pop-up types: Lightbox, slide-in, fullscreen, notification bars, and more.
• Targeted triggers: Show pop-ups based on user behavior, page visits, exit-intent, and more.
• Advanced scheduling: Control pop-up display based on dates, times, and specific days.
• A/B testing: Optimize pop-up performance by testing different variations.
• Analytics and reporting: Track pop-up clicks, conversions, and user behavior.
• Mobile-friendly: Ensures pop-ups display correctly on all devices.

Pricing

Pop-Maker's pricing plans include Basic, Pro, and Premium, ranging from $29 to $99, and offer customizable solutions for lead generation and customer engagement.

Pros

• It is designed for non-technical users with a beginner-friendly interface.
• It supports various pop-up types, targeting options, and customization possibilities.
• The free version is available with basic features, paid plans offer advanced functionalities.
• Regular updates and improvements ensure compatibility and new features.
• It has extensive online resources, documentation, and user support available.

Cons

• Free plan restricts many features compared to paid options.
• It requires responsible usage to avoid negative user experiences.
• While user-friendly, mastering advanced features might require some effort.
• It is only available for WordPress websites, not suitable for other platforms.
• : Other pop-up builders offer similar features, requiring comparisons before choosing.

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Hello Bar

Hello Bar is a platform offering pop-up builders primarily focused on lead generation and email capture. While they do offer some additional features, pop-ups remain their core strength. Let's delve into its features, pros, and cons:

Features

• Drag-and-drop pop-up builder: Create various pop-up formats like slide-ins, top bars, and lightboxes, without coding knowledge.
• Free templates: Start quickly with templates tailored for different goals like lead capture, announcements, and promotions.
• Targeting options: Show pop-ups based on user behavior, demographics, specific pages, or exit-intent.
• Triggers: Trigger pop-ups with various options like time on page, page scroll, clicks, or exit-intent.
• A/B testing: Optimize pop-up performance by testing different designs, messaging, and CTAs.
• Analytics and reporting: Track pop-up performance metrics like opens, clicks, conversions, and engagement.
• Integrations: Integrate with email marketing tools, CRMs, and other platforms.
• Free plan: Limited features, but useful for testing basic functionalities.

Pricing

Hello Bar provides three pricing plans, including Growth, Elite, and Enterprise, with prices ranging from $29 to $199 per month billed annually, offering a mix of features for various business sizes and needs.

Pros

• It has an easy-to-use interface, making it accessible for non-technical users.
• It cater to various goals and user engagement preferences.
• Paid plans offer various features and integrations at reasonable costs compared to some competitors.

Cons

• It doesn't offer advanced analytics or extensive marketing functionalities.
• Restricted features might not be enough for serious lead generation efforts.
• Some users report occasional mobile display issues with pop-ups.
• Some users mention slow response times or limited support options.

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Step-by-step guide on how to choose the right pop-up builder software for your website

Pop-up builders can be powerful tools for boosting engagement and conversions. Pop-ups enable you to catch users' attention, improve conversion rates, customize your message, and show your brand from the best perspective. 

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But with so many options available, finding the right one can feel overwhelming. Here's a step-by-step guide to help you choose the perfect pop-up builder for your website:

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1. Identify Your Needs & Goals: What do you want to achieve with pop-ups? (e.g., collect leads, promote offers, announce announcements). Which pages or visitors should see the pop-ups? (e.g., new visitors, specific product pages). What kind of pop-ups do you need? (e.g., lightbox, social proof, slide-in, exit-intent)

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2. Know the must-have features: How easy is it to create pop-ups without coding? Do they have a Drag-and-drop editor? Are there pre-designed templates for different goals and industries? Can you test different pop-up variations to see what converts best? Can you track pop-up performance and user behavior? Does it integrate with your email marketing tool, CRM, or analytics platform?

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3. Analyze User-friendliness & Customization: Is the interface intuitive and easy to use? Can you customize the pop-up design to match your brand? What level of design control do you have? (e.g., fonts, colors, animations)

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4. Consider Integration Capabilities: Does it integrate with your existing tools and platform and how easy is it to set up the integrations?

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5. Evaluate Pricing & Support: Know the pricing plans and features included in each and if it offer free trials or demos. What kind of customer support is available?

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You should also read online reviews and compare features before making a decision. You can start with a free trial or demo to test the software before committing, but focus on choosing a pop-up builder that aligns with your specific needs and budget.

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Tips for maximizing the effectiveness of pop-ups on your website

• You need to Craft Compelling & Relevant Pop-Up Messages: Tailor messages to specific segments based on browsing habits, demographics, or previous interactions. Provide something in exchange for user information, like discounts, exclusive content, or early access.

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Focus on a single, strong message with a clear call to action (CTA). Highlight benefits, create urgency, and personalize the message. Use eye-catching graphics, vibrant colors, and brand consistency.

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• Take note of the Timing & Frequency of Pop-Up Display: Wait until users have engaged with your content for a bit. Offer relevant promotions as users try to leave. Show pop-ups after a specific time on the page. Target users who reach a certain point on the page. Don't bombard users with multiple pop-ups per visit.

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• A/B Testing & Optimization Techniques: Test different headlines, CTAs, designs, and offers. Compare various pop-up types (lightbox, slide-in, etc.) Analyze performance data to identify what resonates best with your audience. Optimize content, timing, and targeting based on results. Continuously iterate and improve your pop-ups.

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• Monitor & Analyze Pop-Up Performance Metrics: Track conversion rates (lead captures, sign-ups, etc.) Monitor click-through rates (CTRs) on calls to action. Analyze bounce rates and user behavior after seeing pop-ups. Identify which pages and visitor segments perform best. Use insights to refine your pop-up strategy and maximize effectiveness.

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Benefits of using a pop-up builder software

Using a pop-up builder software offers several benefits over creating pop-ups manually, especially for those without coding experience:

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1. Eye-catching designs and animations: Pop-up builders provide tools to create visually appealing pop-ups that stand out from the rest of your website content, grabbing users' attention instantly.
2. Personalization: Offer dynamic content that changes based on individual users' browsing behavior or demographics, making the pop-up more relevant and engaging.
3. Clear calls to action (CTAs): Pop-up builders allow you to design strong CTAs that encourage users to take specific actions, like subscribing to your newsletter, downloading an ebook, or making a purchase.

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Downsides of using pop-up builder software

While pop-up builders offer several benefits, it's important to consider their potential downsides before implementing them:

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1. Risk of user annoyance and negative impact on user experience: Frequent or poorly timed pop-ups can interrupt users' browsing flow and create frustration, leading them to leave your website entirely. Generic pop-ups with irrelevant offers can also feel spammy and diminish user trust.
2. Potential to be blocked by ad-blocking software: Many users employ ad-blocking software, which can automatically block pop-ups, rendering your efforts invisible. Even if you develop sophisticated pop-ups that bypass basic blockers, users might opt for more comprehensive blocking solutions.
3. Overuse or misuse leading to decreased effectiveness: Users can become accustomed to seeing pop-ups, leading to "banner blindness" where they ignore them entirely. Overly aggressive tactics or irrelevant offers can erode user trust and damage your brand image. Also, overusing pop-ups can desensitize users, making them less responsive to future pop-ups, even relevant ones.

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Conclusion

There it is! Our carefully curated list of 9 Best Expert-Pick Pop-Up Builder Software to Increase Your Website Conversion Rate in 2024. We hope you find this information helpful and you are able to make a good choice for the pop-up builder that is right for you. Speaking of good decisions, we believe using deepbux can improve your website conversion rates, why not try deepbux and see it its a great fit for you.

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